[video] Coca-Cola Happiness Machine

Wie man heute Marketing im Web macht, zeigt ein sehr schönes Video von Coca-Cola “The Happiness Machine“. Mich beeindruckt auch das Statement in diesem Interview (via mashable), weil es zeigt was gefordert ist – “Creativity” in der Erstellung:

Coke spent zero on promoting “The Happiness Machine.” One status update was posted on Coke’s Facebook Page, one tweet and that was it. Within a day the video was picked up by bloggers and it spread from there. Of course we could have bought views but the experiment succeeded without any promotion