Our publication about „REVENUE VS. COSTS OF MOOC PLATFORMS. DISCUSSION OF BUSINESS MODELS FOR XMOOC PROVIDERS, BASED ON EMPIRICAL FINDINGS AND EXPERIENCES DURING IMPLEMENTATION OF THE PROJECT IMOOX“ at this year 7th International Conference of Education, Research and Innovation in Sevilla, Spain is now online available.
Abstract:
Massive Open Online Courses, or MOOCs, are a modern phenomenon. Education for anyone, anytime and also from anywhere is the goal of various well-known MOOC platforms. On the one hand there is the noble idea to bring free education to society, but on the other hand there is the interesting question of who should pay for it. This research deals with the following research question: How should a business model for a MOOC platform look like. First, the models of the worldwide leading providers are described. Afterwards, a first cost model of the Austrian platform is presented. In the final section, possible revenues streams are discussed. It is concluded that a working business model will not be an easy task, but will be absolutely necessary for the future of (online) education.
Reference: H. Fischer, S. Dreisiebner, O. Franken, M. Ebner, M. Kopp, T. Köhler (2014). REVENUE VS. COSTS OF MOOC PLATFORMS. DISCUSSION OF BUSINESS MODELS FOR XMOOC PROVIDERS, BASED ON EMPIRICAL FINDINGS AND EXPERIENCES DURING IMPLEMENTATION OF THE PROJECT IMOOX
(pp. 2991-3000), ICERI2014 Proceedings, 7th International Conference of Education, Research and Innovation, Seville (Spain) 17-19 November, 2014: IATED. (ISBN: 978-84-617-2484-0)
