Another bachelor thesis of our department adresses the questions which business models are appropriate for mobile Applications. Enjoy the interesting work of Richard and Feedback is appreciated 🙂 .
Abstract:
In the mobile space are countless financial successful applications and every one of these is backed up by a business model. A business model defines how technology, strategy and organization work together and how to achieve maximal possible financial success. This thesis will present common business models that are used in the mobile space. The business models illustrated are very varying from classic sale to indirect advertising models. The Apple App Store is used as environment to describe and analyze the models. The thesis also contains one case study of a successful application. It shows the evolution of the application and necessary changes
to adapt to new market challenges.
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